You Don’t Need A Diet. You Need An Eating Strategy.

Diets Don't Work. Why Do You Keep Trying?

Your body protects itself against the deprivation by slowing your metabolism and increasing your appetite to the point that it overwhelms your willpower. Sure, diets work—for a while—and then you’re right back where you started. Try, fail, repeat.

You Can Lose Weight Without Dieting.

By using scientific principles like habituation and systematic desensitization you can stop binge eating junk foods. And with painless delayed gratification techniques you can change the amount of food you eat without feeling deprived.

It’s A 3-Step Process.

REFRAME your goals from weight loss to health enhancement, ELIMINATE binge eating through desensitization and REDUCE the volume and frequency of problem food consumption through innovative delayed gratification techniques.


Results May Vary:  Food intake, rates of metabolism and levels of exercise and physical exertion vary from person to person. This means weight loss results will also vary from person to person. No individual result should be seen as typical. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Losing Weight Isn’t About Will Power.
It’s About Know How.

Sugar addiction book

Introducing The Book Of Know How.

  • Get Control Of Your Cravings Without Pain Or Suffering.
  • Significantly Reduce The Amount Of Food You Eat Without Feeling Deprived.
  • Lose Weight While Still Indulging In Your Favorite Foods.
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“A wellness strategy that changes the way you think about food.
Alvear’s writing style and the structure of his book make for an easy read and, more importantly, easy use in daily life.”

— Kirkus Reviews

How To Stop Mindless Eating

By |November 25th, 2015|

There’s a simple way to stop eating mindlessly: Pause before you make a decision. Pausing assures that you have a chance at exercising choice rather than being a victim of impulse. Now, what does that mean exactly?


The Epic Battle Between Fries & Veggies

By |November 18th, 2015|

You’re at the counter of a delicious take-out place and you’re on the horns of a dilemma: Fries or vegetables? How do you make the best choice without feeling deprived or cheated?


Here’s the first rule: Sometimes the best choice is the fries, so don’t beat yourself up. Just make sure they are TERRIFIC fries. Because, really, why make a bad choice for bad taste. If you’re going to make an unhealthier choice, make it for something memorably delicious. […]

Stop Taking Vows Of Culinary Celibacy

By |November 11th, 2015|

It’s A Party Not A Wake.

Last week I talked about not listening to health nazis, who will steer you to healthy but awful-tasting foods. I swear, eating with health perfectionists is like going to a food funeral. Remember, the party’s in your mouth so make sure you invite partiers not mourners. […]

Beware The Health Nazis.

By |November 4th, 2015|

They’re everywhere and their job is to make you feel guilty about your choices. It’s one thing for somebody to point out the difference between healthy and unhealthy foods. Those are actually helpful people and you should listen to them. […]

Eat Healthier Without Forcing Yourself To Eat What You Don’t Like

By |October 13th, 2015|

When I tell people I’ve kept off 14 pounds and nearly two waist sizes for 25 years by eating anything I want they look at me like they’re watching a foreign film without subtitles. When they snap out of it, they typically ask the wrong question. Like, “How can you lose weight eating high calorie foods?” That’s a dieter’s mentality. The real question is how on earth are you going to get an enhanced sense of well-being if your diet consists of pizza and ice cream?”

The answer is to make eating healthy foods a priority. I love a burger, fries and a load of creamy coleslaw but if my goal is well-being then I know I can’t have that five times a week. Later, I’m going to show you some clever strategies for restricting the frequency of “bad” meals without feeling cheated out of something you really want. For now let’s concentrate on what I mean by eating healthy. […]

Overcoming Binge Eating: Systematic Desensitization

By |August 28th, 2015|


Last week I showed you how to stop binging on potato chips and Oreos.  Now, I want to show you how to apply systematic desensitization to something more addictive–coffee.  You can do the same for […]